About the book
Introducing the new book from entrepreneur and FTSE100 Non-Executive Director GC Cooke about how Web3 will reshape business and society.
In the first book on this subject from an established business leader, ‘The End of Business as Usual’ will educate readers about the potential of Web3 for businesses and society.
The internet (web1 and web2) has already changed almost every moment of our daily lives -from how we communicate with each other, how we travel, how we find and buy things to how we do our work.
The next generation of the internet (web3 and web4) will entirely change how we come together to create products, content and services, our economies and even governance structures – the so-called Supply-Side Revolution.
Using established models and analysis tools this book will help you map out what the future will bring by covering what and how the Supply-Side Revolution is going to disrupt business, media, talent, capital and operations.
The End of Business as Usual is essential reading for anyone who’s interested in how the crypto revolution will impact them, their career or their business. The book will equip you to understand the future trajectory of the internet using familiar frameworks, it will teach you how to navigate the future of the internet and how you and your business are going to be impacted by it.
As a business leader this book will help you prepare for this change, ask the right questions and source the right talent. It will help you understand that no industry is immune to the impact of web3 and how to predict what’s coming with web4.
If your business is to prosper in this new world it has to start working out what web3 means for you. Business-as-usual will not disappear overnight but web3 has already created a multi-billion-dollar alternative economy. Business leaders can either ignore it, fight it or figure out how to integrate with it.
As an individual, whether an entrepreneur, creative, product builder or operational talent this book will support you in future-proofing your career ensuring you are developing the right skills and strategy for a web3 future.
What is Web 3?
Web3 aims to apply decentralization and game theory to all of our digital life via two main concepts.
First, decentralized storage, computation and communication, which is largely an extension of web1. The database has been fundamental to all iterations of the internet. At its simplest it’s just a ledger or record-keeping system and web3 offers a distributed ledger. There is significant value to be gained from decentralized storage, computation and communication, and this may or may not happen on the blockchain.
Blockchain, the term most commonly associated with web3, along with cryptocurrencies and smart contracts, makes up the second concept. These capabilities facilitate new economic models. They may also use a lot of energy and take up a lot of computational space. It may be, therefore, that viable decentralized web3 architecture uses blockchain for payments and important information that needs to be verified and everything else is held in decentralized, secure storage capabilities or use less energy intensive proof-of-stake systems.2
